Synthetic data
All sessions

s-0540

Simulated shopper

Oct 23, 2026, 11:33 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 22 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 245sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 352sReviews filtered: valueFiltered reviews by valueValue 86%
  4. 456sImage 1 · Squall 2.5LViewed a product imageValue 69%
  5. 51m 02sOpened reviews · Squall 2.5LOpened reviewsValue 65%
  6. 61m 16sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 97%
  7. 71m 46sSearch “sale”Searched for deals / priceValue >99%
  8. 81m 50sAdded to cart · Squall 2.5LAdded to cartValue >99%
  9. 92m 17sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 102m 23sAdded to cart · Squall 2.5LAdded to cartValue >99%
  11. 112m 47sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 07sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  13. 133m 38sViewed Squall ProViewed a product page · Switched to a similar productValue >99%
  14. 143m 55sCompare + Squall ProAdded a product to compareValue >99%
  15. 154m 03sCompare + Squall 2.5LAdded a product to compareValue >99%
  16. 164m 23sAdded to cart · Squall ProAdded to cartValue >99%
  17. 174m 41sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 185m 04sPromo field focusedClicked into the promo-code fieldValue >99%
  19. 195m 10sOpened reviews · Squall ProOpened reviewsValue >99%
  20. 205m 21sReviews filtered: valueFiltered reviews by valueValue >99%
  21. 215m 34sOpened reviews · Squall ProOpened reviewsValue >99%
  22. 5m 52sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.