Synthetic data
All sessions

s-0541

Simulated shopper

Oct 25, 2026, 9:39 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 17 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 220sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 345sOpened comparisonOpened the comparisonChoice 89%
  4. 41m 05sSize guide · Cairn MidOpened the size guide→ the store shows Decision Helper hereChoice 72%
  5. 51m 12sImage 1 · Cairn MidViewed a product imageChoice 63%
  6. 61m 21sViewed Ridgeback 38LViewed a product pageChoice 69%
  7. 71m 49sOpened reviews · Ridgeback 38LOpened reviewsChoice 50%
  8. 82m 23sBrowsed catalogBrowsed the catalogChoice 39%
  9. 92m 44sBrowsed catalogBrowsed the catalogNo clear doubt 47%
  10. 103m 21sViewed Cairn LowViewed a product page · Switched to a similar productChoice 75%
  11. 113m 24sViewed Talus TrailViewed a product page · Switched to a similar productChoice 96%
  12. 123m 44sCompare + Talus TrailAdded a product to compareChoice >99%
  13. 134m 06sCompare + Cairn LowAdded a product to compareChoice >99%
  14. 144m 30sAdded to cart · Cairn MidAdded to cartChoice >99%
  15. 154m 56sViewed cartViewed cart (saw shipping cost)Choice >99%
  16. 165m 21sCheckout startedStarted checkoutChoice >99%
  17. 5m 39sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.