Synthetic data
All sessions

s-0544

Simulated shopper

Oct 30, 2026, 5:37 PM UTC · mobile · organic · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 07sExpanded materials · Talus TrailExpanded materialsDurability 35%
  4. 41m 30sSize guide · Talus TrailOpened the size guideNo clear doubt 42%
  5. 52m 10sExpanded materials · Talus TrailExpanded materialsDurability 57%
  6. 62m 13sExpanded warranty · Talus TrailExpanded warranty→ the store shows Durability Proof hereDurability 92%
  7. 72m 29sExpanded warranty · Talus TrailExpanded warrantyDurability 99%
  8. 82m 59sImage 1 · Talus TrailViewed a product imageDurability 97%
  9. 93m 18sOpened reviews · Talus TrailOpened reviewsDurability 99%
  10. 103m 56sOpened reviews · Talus TrailOpened reviewsDurability >99%
  11. 114m 07sExpanded specs · Talus TrailExpanded technical specsDurability 99%
  12. 4m 31sLeft the store

Final guess

Durability99%
Fit
<1%
Suitability
1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials ×26.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.