Synthetic data
All sessions

s-0545

Simulated shopper

Oct 27, 2026, 10:22 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 13 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn LowViewed a product pageChoice 31%
  2. 241sOpened comparisonOpened the comparisonChoice 96%
  3. 31m 02sViewed Talus TrailViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  4. 41m 09sOpened comparisonOpened the comparisonChoice >99%
  5. 51m 34sBrowsed catalogBrowsed the catalogChoice >99%
  6. 61m 50sExpanded returns · Talus TrailExpanded returns policyChoice >99%
  7. 71m 58sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 03sSearch “fast shipping”Searched for shipping / deliveryChoice >99%
  9. 92m 27sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 03sDelivery check · ZIP 85671Checked delivery date by ZIPChoice >99%
  11. 113m 25sAdded to cart · Cairn LowAdded to cartChoice >99%
  12. 123m 31sOpened comparisonOpened the comparisonChoice >99%
  13. 3m 48sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×457.4×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.