Synthetic data
All sessions

s-0546

Simulated shopper

Oct 21, 2026, 3:39 PM UTC · desktop · search ads · Driftwood 2P Tent · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 08sViewed Driftwood 2PViewed a product pageNo clear doubt 50%
  3. 31m 32sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 42%
  4. 42m 03sExpanded warranty · Driftwood 2PExpanded warranty→ the store shows Durability Proof hereDurability 80%
  5. 52m 08sBrowsed catalogBrowsed the catalogDurability 62%
  6. 62m 24sSorted: price ascSorted by lowest priceNo clear doubt 59%
  7. 73m 04sOpened reviews · Driftwood 2POpened reviewsDurability 72%
  8. 83m 21sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 50%
  9. 93m 58sExpanded warranty · Driftwood 2PExpanded warrantyDurability 83%
  10. 104m 11sExpanded materials · Driftwood 2PExpanded materialsDurability 95%
  11. 4m 30sLeft the store

Final guess

Durability95%
Fit
<1%
Suitability
<1%
Durability
95%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
5%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials ×26.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.