Synthetic data
All sessions

s-0548

Simulated shopper

Oct 20, 2026, 4:10 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 14 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 236sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 02sSize guide · Squall 2.5LOpened the size guideNo clear doubt 47%
  4. 41m 25sOpened reviews · Squall 2.5LOpened reviewsFit 35%
  5. 51m 57sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 79%
  6. 62m 27sBrowsed catalogBrowsed the catalogValue 81%
  7. 72m 47sSorted: price ascSorted by lowest priceValue 96%
  8. 83m 25sBrowsed catalogBrowsed the catalogValue 95%
  9. 93m 29sSorted: price ascSorted by lowest priceValue 99%
  10. 103m 45sAdded to cart · Squall 2.5LAdded to cartValue 99%
  11. 114m 18sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 37sViewed Squall ProViewed a product page · Switched to a similar productValue >99%
  13. 134m 44sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  14. 4m 51sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.