Synthetic data
All sessions

s-0549

Simulated shopper

Oct 26, 2026, 10:51 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 210sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 326sImage 1 · Cairn MidViewed a product imageNo clear doubt 59%
  4. 456sViewed Cairn LowViewed a product page · Switched to a similar productChoice 45%
  5. 51m 05sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  6. 61m 35sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  7. 71m 44sCompare + Talus TrailAdded a product to compareChoice >99%
  8. 82m 18sCompare + Cairn LowAdded a product to compareChoice >99%
  9. 92m 26sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 04sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 09sImage 2 · Cairn MidViewed a product imageChoice >99%
  12. 3m 23sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×58.6×
  • Returned to a product viewed earlier ×322.8×
  • Added a product to compare ×211.5×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.