Synthetic data
All sessions

s-0551

Simulated shopper

Oct 31, 2026, 5:20 PM UTC · desktop · email · Squall 2.5L Rain Shell · 16 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 259sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 36sExpanded materials · Squall 2.5LExpanded materialsNo clear doubt 48%
  4. 41m 44sBrowsed catalogBrowsed the catalogNo clear doubt 70%
  5. 52m 13sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 83%
  6. 62m 30sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 69%
  7. 72m 41sExpanded specs · Squall 2.5LExpanded technical specsSuitability 59%
  8. 83m 15sOpened reviews · Squall 2.5LOpened reviews→ the store shows Built-For Answer hereSuitability 86%
  9. 93m 20sImage 2 · Squall 2.5LViewed a product imageSuitability 79%
  10. 103m 34sOpened reviews · Squall 2.5LOpened reviewsSuitability 94%
  11. 113m 38sBrowsed catalogBrowsed the catalogSuitability 86%
  12. 124m 18sExpanded specs · Squall 2.5LExpanded technical specsSuitability 96%
  13. 134m 45sAdded to cart · Squall 2.5LAdded to cartSuitability 96%
  14. 144m 56sViewed cartViewed cart (saw shipping cost)Suitability 98%
  15. 155m 05sCheckout startedStarted checkoutSuitability 98%
  16. 5m 11sPurchased

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.