Synthetic data
All sessions

s-0552

Simulated shopper

Oct 31, 2026, 1:43 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn MidViewed a product pageFit 27%
  2. 233sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 02sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 06sExpanded specs · Cairn MidExpanded technical specs→ the store shows Fit Confidence hereFit 82%
  5. 51m 11sOpened reviews · Cairn MidOpened reviewsFit 83%
  6. 61m 17sReviews filtered: fitFiltered reviews by fitFit 99%
  7. 71m 29sSearch “boot sizing”Searched for sizing / fitFit >99%
  8. 81m 49sOpened reviews · Cairn MidOpened reviewsFit >99%
  9. 92m 07sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 2m 26sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Searched for sizing / fit9.3×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.