Synthetic data
All sessions

s-0553

Simulated shopper

Nov 1, 2026, 2:00 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 07sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 47sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 42m 24sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  5. 52m 29sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability >99%
  6. 63m 09sOpened reviews · Merino 200Opened reviewsDurability >99%
  7. 73m 26sOpened reviews · Merino 200Opened reviewsDurability >99%
  8. 84m 03sImage 1 · Merino 200Viewed a product imageDurability >99%
  9. 94m 26sOpened reviews · Merino 200Opened reviewsDurability >99%
  10. 104m 47sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 115m 07sOpened reviews · Merino 200Opened reviewsDurability >99%
  12. 125m 21sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 135m 41sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  14. 146m 13sExpanded returns · Merino 200Expanded returns policyDurability >99%
  15. 156m 53sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  16. 7m 04sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded warranty ×315.6×
  • Opened reviews ×51.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.