Synthetic data
All sessions

s-0554

Simulated shopper

Oct 25, 2026, 2:37 AM UTC · mobile · search ads · Talus Trail Runner · 17 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn LowViewed a product pageChoice 31%
  2. 232sViewed Talus TrailViewed a product page · Switched to a similar productChoice 81%
  3. 31m 01sOpened reviews · Talus TrailOpened reviewsChoice 63%
  4. 41m 30sReviews filtered: fitFiltered reviews by fitFit 54%
  5. 52m 07sExpanded returns · Talus TrailExpanded returns policy→ the store shows Fit Confidence hereFit 85%
  6. 62m 27sOpened reviews · Talus TrailOpened reviewsFit 92%
  7. 72m 43sOpened reviews · Talus TrailOpened reviewsFit 94%
  8. 83m 20sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 39sDelivery check · ZIP 19210Checked delivery date by ZIPFit 99%
  10. 104m 13sAdded to cart · Talus TrailAdded to cartFit 99%
  11. 114m 19sViewed cartViewed cart (saw shipping cost)Fit 97%
  12. 124m 29sOpened reviews · Talus TrailOpened reviewsFit 98%
  13. 134m 41sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 145m 09sBrowsed catalogBrowsed the catalogFit >99%
  15. 155m 37sViewed cartViewed cart (saw shipping cost)Fit >99%
  16. 166m 00sSize guide · Talus TrailOpened the size guideFit >99%
  17. 6m 17sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.