Synthetic data
All sessions

s-0555

Simulated shopper

Nov 1, 2026, 6:37 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Merino 200Viewed a product pageFit 22%
  2. 251sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 31m 16sOpened reviews · Merino 200Opened reviewsFit 32%
  4. 41m 37sSize guide · Merino 200Opened the size guideFit 79%
  5. 51m 43sOpened reviews · Merino 200Opened reviewsFit 83%
  6. 62m 13sViewed Lumen 400Viewed a product pageFit 81%
  7. 72m 43sExpanded returns · Lumen 400Expanded returns policyFit 90%
  8. 82m 50sOpened reviews · Lumen 400Opened reviewsFit 91%
  9. 93m 01sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Fit Confidence hereFit 63%
  10. 3m 26sLeft the store

Final guess

Fit63%
Fit
63%
Suitability
29%
Durability
7%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.