Synthetic data
All sessions

s-0556

Simulated shopper

Oct 30, 2026, 8:52 AM UTC · desktop · email · Merino 200 Base Layer Crew · 7 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Merino 200Viewed a product pageFit 22%
  2. 242sExpanded specs · Merino 200Expanded technical specsSuitability 40%
  3. 31m 22sExpanded specs · Merino 200Expanded technical specs→ the store shows Built-For Answer hereSuitability 78%
  4. 41m 46sExpanded specs · Merino 200Expanded technical specsSuitability 94%
  5. 52m 03sImage 1 · Merino 200Viewed a product imageSuitability 91%
  6. 62m 15sAdded to cart · Merino 200Added to cartSuitability 91%
  7. 2m 26sLeft the store

Final guess

Suitability91%
Fit
<1%
Suitability
91%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
8%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.