Synthetic data
All sessions

s-0557

Simulated shopper

Oct 21, 2026, 3:27 AM UTC · mobile · search ads · Squall Pro 3L Shell · 9 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Squall ProViewed a product pageValue 34%
  3. 31m 00sExpanded specs · Squall ProExpanded technical specsSuitability 35%
  4. 41m 35sExpanded specs · Squall ProExpanded technical specs→ the store shows Built-For Answer hereSuitability 71%
  5. 52m 12sExpanded warranty · Squall ProExpanded warrantySuitability 55%
  6. 62m 33sImage 1 · Squall ProViewed a product imageNo clear doubt 52%
  7. 72m 48sViewed Squall 2.5LViewed a product page · Switched to a similar productNo clear doubt 68%
  8. 82m 52sAdded to cart · Squall ProAdded to cartNo clear doubt 68%
  9. 3m 14sLeft the store

Final guess

No clear doubt68%
Fit
<1%
Suitability
14%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
18%
No clear doubt
68%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Expanded technical specs ×21.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.