Synthetic data
All sessions

s-0558

Simulated shopper

Nov 1, 2026, 10:03 AM UTC · desktop · search ads · Ridgeback 38L Pack · 14 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 08sExpanded returns · Ridgeback 38LExpanded returns policyNo clear doubt 42%
  4. 41m 24sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 61%
  5. 51m 44sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 63%
  6. 61m 57sSize guide · Ridgeback 38LOpened the size guideValue 45%
  7. 72m 09sSize guide · Ridgeback 38LRe-opened the size guideFit 86%
  8. 82m 44sBrowsed catalogBrowsed the catalogFit 77%
  9. 92m 55sSize guide · Ridgeback 38LRe-opened the size guideFit 99%
  10. 103m 30sAdded to cart · Ridgeback 38LAdded to cartFit 99%
  11. 113m 56sViewed cartViewed cart (saw shipping cost)Fit 97%
  12. 124m 28sPromo field focusedClicked into the promo-code fieldValue 77%
  13. 134m 32sOpened reviews · Ridgeback 38LOpened reviewsValue 69%
  14. 4m 41sLeft the store

Final guess

Value69%
Fit
31%
Suitability
<1%
Durability
<1%
Value
69%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.