Synthetic data
All sessions

s-0559

Simulated shopper

Nov 2, 2026, 12:36 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 16 actions

abandonedcart $288

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 15 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 02sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 06sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 55%
  4. 41m 31sAdded to cart · Ridgeback 48LAdded to cartNo clear doubt 55%
  5. 51m 46sViewed cartViewed cart (saw shipping cost)Value 32%
  6. 62m 20sViewed Cairn LowViewed a product pageNo clear doubt 34%
  7. 72m 44sBrowsed catalogBrowsed the catalogNo clear doubt 52%
  8. 82m 51sViewed Merino 200Viewed a product pageNo clear doubt 65%
  9. 93m 01sAdded to cart · Merino 200Added to cartNo clear doubt 65%
  10. 103m 15sViewed cartViewed cart (saw shipping cost)Value 58%
  11. 113m 31sExpanded returns · Merino 200Expanded returns policyDelivery 47%
  12. 123m 40sExpanded specs · Merino 200Expanded technical specsNo clear doubt 47%
  13. 133m 55sBrowsed catalogBrowsed the catalogNo clear doubt 64%
  14. 144m 26sSorted: price ascSorted by lowest priceNo clear doubt 58%
  15. 154m 55sDelivery check · ZIP 63432Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 60%
  16. 5m 10sLeft the store

Final guess

Delivery60%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
5%
Delivery
60%
Choice
<1%
No clear doubt
34%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.