Synthetic data
All sessions

s-0560

Simulated shopper

Oct 29, 2026, 2:58 PM UTC · mobile · paid social · Driftwood 2P Tent · 17 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 255sDelivery check · ZIP 83455Checked delivery date by ZIPDelivery 88%
  3. 31m 32sDelivery check · ZIP 81528Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 99%
  4. 41m 54sOpened reviews · Driftwood 2POpened reviewsDelivery 99%
  5. 52m 20sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  6. 62m 35sBrowsed catalogBrowsed the catalogDelivery >99%
  7. 72m 53sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  8. 83m 28sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  9. 93m 49sAdded to cart · Driftwood 2PAdded to cartDelivery >99%
  10. 104m 12sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 114m 48sBrowsed catalogBrowsed the catalogDelivery >99%
  12. 125m 00sBrowsed catalogBrowsed the catalogDelivery >99%
  13. 135m 33sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  14. 145m 56sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  15. 156m 17sViewed cartViewed cart (saw shipping cost)Delivery >99%
  16. 166m 25sCheckout startedStarted checkoutDelivery >99%
  17. 6m 40sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×342.3×
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.