Synthetic data
All sessions

s-0562

Simulated shopper

Oct 30, 2026, 3:05 PM UTC · mobile · search ads · Ridgeback 38L Pack · 20 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 251sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 19sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 46sImage 1 · Ridgeback 38LViewed a product imageSuitability 96%
  5. 52m 10sOpened reviews · Ridgeback 38LOpened reviewsSuitability 97%
  6. 62m 37sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 50sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  8. 83m 07sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 16sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  10. 103m 41sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 113m 55sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  12. 124m 09sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  13. 134m 31sReviews filtered: valueFiltered reviews by valueSuitability >99%
  14. 144m 58sViewed Ridgeback 48LViewed a product page · Switched to a similar productSuitability >99%
  15. 155m 38sCompare + Ridgeback 48LAdded a product to compareSuitability >99%
  16. 165m 57sCompare + Ridgeback 38LAdded a product to compareSuitability >99%
  17. 176m 22sAdded to cart · Ridgeback 38LAdded to cartSuitability >99%
  18. 186m 38sViewed cartViewed cart (saw shipping cost)Suitability >99%
  19. 196m 49sCheckout startedStarted checkoutSuitability >99%
  20. 7m 13sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Opened reviews ×51.7×
  • Expanded technical specs6.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.