Synthetic data
All sessions

s-0564

Simulated shopper

Oct 24, 2026, 12:59 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 07sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  4. 41m 15sDelivery check · ZIP 43988Checked delivery date by ZIPNo clear doubt 52%
  5. 51m 40sViewed Squall ProViewed a product pageNo clear doubt 66%
  6. 61m 56sImage 2 · Squall ProViewed a product imageNo clear doubt 84%
  7. 72m 09sOpened reviews · Squall ProOpened reviewsNo clear doubt 67%
  8. 82m 28sViewed Squall 2.5LViewed a product page · Switched to a similar productNo clear doubt 85%
  9. 2m 41sLeft the store

Final guess

No clear doubt85%
Fit
5%
Suitability
1%
Durability
1%
Value
1%
Delivery
5%
Choice
3%
No clear doubt
85%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page ×31.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.