Synthetic data
All sessions

s-0565

Simulated shopper

Oct 25, 2026, 2:25 AM UTC · mobile · organic · Ridgeback 38L Pack · 15 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 25sOpened reviews · Ridgeback 38LOpened reviewsFit 23%
  4. 41m 55sReviews filtered: fitFiltered reviews by fitFit 90%
  5. 52m 25sSize guide · Ridgeback 38LOpened the size guide→ the store shows Fit Confidence hereFit 99%
  6. 62m 40sSearch “wide fit hiking shoes”Searched for sizing / fitFit >99%
  7. 72m 49sExpanded returns · Ridgeback 38LExpanded returns policyFit >99%
  8. 83m 07sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  9. 93m 21sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  10. 103m 54sBrowsed catalogBrowsed the catalogFit >99%
  11. 114m 25sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  12. 124m 52sAdded to cart · Ridgeback 38LAdded to cartFit >99%
  13. 135m 20sViewed cartViewed cart (saw shipping cost)Fit >99%
  14. 145m 42sCheckout startedStarted checkoutFit >99%
  15. 5m 51sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.