Synthetic data
All sessions

s-0566

Simulated shopper

Oct 25, 2026, 10:03 AM UTC · desktop · email · Squall 2.5L Rain Shell · 18 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 238sAdded to cart · Squall 2.5LAdded to cartChoice 27%
  3. 356sViewed cartViewed cart (saw shipping cost)Value 59%
  4. 41m 01sRemoved from cart · Squall 2.5LRemoved from cart→ the store shows Value Breakdown hereValue 98%
  5. 51m 15sAdded to cart · Squall 2.5LAdded to cartValue 98%
  6. 61m 26sViewed cartViewed cart (saw shipping cost)Value 99%
  7. 71m 46sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 82m 07sBrowsed catalogBrowsed the catalogValue >99%
  9. 92m 31sSorted: price ascSorted by lowest priceValue >99%
  10. 102m 49sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  11. 113m 18sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 123m 40sBrowsed catalogBrowsed the catalogValue >99%
  13. 133m 51sSorted: price ascSorted by lowest priceValue >99%
  14. 144m 21sViewed Merino 200Viewed a product pageValue >99%
  15. 154m 40sOpened reviews · Merino 200Opened reviewsValue >99%
  16. 165m 14sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 175m 53sViewed Kettle TiViewed a product pageValue >99%
  18. 6m 06sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.