Synthetic data
All sessions

s-0567

Simulated shopper

Nov 1, 2026, 6:01 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 00sExpanded shipping · Cairn MidExpanded shipping infoDelivery 57%
  3. 31m 11sSearch “headlamp”Searched the catalogDelivery 50%
  4. 41m 23sOpened reviews · Cairn MidOpened reviewsDelivery 54%
  5. 51m 29sDelivery check · ZIP 46421Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 95%
  6. 61m 58sSize 9.5 · Cairn MidSelected a sizeDelivery 80%
  7. 72m 33sExpanded specs · Cairn MidExpanded technical specsDelivery 76%
  8. 2m 40sLeft the store

Final guess

Delivery76%
Fit
10%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
76%
Choice
<1%
No clear doubt
12%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.