Synthetic data
All sessions

s-0569

Simulated shopper

Oct 22, 2026, 3:43 PM UTC · desktop · organic · Driftwood 2P Tent · 19 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 231sAdded to cart · Driftwood 2PAdded to cartDelivery 30%
  3. 335sViewed cartViewed cart (saw shipping cost)Delivery 50%
  4. 41m 06sBrowsed catalogBrowsed the catalogDelivery 44%
  5. 51m 44sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 82%
  6. 62m 02sSearch “jacket”Searched the catalogValue 64%
  7. 72m 41sViewed cartViewed cart (saw shipping cost)Value 82%
  8. 83m 14sBrowsed catalogBrowsed the catalogValue 85%
  9. 93m 20sSorted: price ascSorted by lowest priceValue 97%
  10. 103m 44sBrowsed catalogBrowsed the catalogValue 98%
  11. 114m 06sViewed cartViewed cart (saw shipping cost)Value 99%
  12. 124m 12sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 134m 50sDelivery check · ZIP 79783Checked delivery date by ZIPValue 98%
  14. 145m 01sBrowsed catalogBrowsed the catalogValue 98%
  15. 155m 11sSorted: price ascSorted by lowest priceValue >99%
  16. 165m 41sCompare + Driftwood 2PAdded a product to compareValue >99%
  17. 175m 51sBrowsed catalogBrowsed the catalogValue >99%
  18. 186m 10sSorted: price ascSorted by lowest priceValue >99%
  19. 6m 31sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×48.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Browsed the catalog ×51.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.