Synthetic data
All sessions

s-0570

Simulated shopper

Oct 22, 2026, 4:20 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Merino 200Viewed a product pageFit 22%
  2. 247sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 06sSorted: price ascSorted by lowest priceValue 58%
  4. 41m 10sBrowsed catalogBrowsed the catalogValue 53%
  5. 51m 25sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 82%
  6. 62m 00sExpanded warranty · Merino 200Expanded warrantyNo clear doubt 48%
  7. 72m 09sExpanded warranty · Merino 200Expanded warrantyNo clear doubt 54%
  8. 82m 31sExpanded returns · Merino 200Expanded returns policyNo clear doubt 54%
  9. 93m 08sOpened reviews · Merino 200Opened reviewsDurability 76%
  10. 103m 43sReviews filtered: valueFiltered reviews by valueDurability 53%
  11. 113m 55sOpened reviews · Merino 200Opened reviewsDurability 71%
  12. 124m 02sReviews filtered: valueFiltered reviews by valueValue 85%
  13. 134m 38sExpanded materials · Merino 200Expanded materialsDurability 84%
  14. 4m 47sLeft the store

Final guess

Durability84%
Fit
<1%
Suitability
<1%
Durability
84%
Value
14%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.