Synthetic data
All sessions

s-0572

Simulated shopper

Oct 20, 2026, 12:53 PM UTC · mobile · paid social · Squall Pro 3L Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 346sViewed Squall ProViewed a product pageNo clear doubt 51%
  4. 41m 10sImage 1 · Squall ProViewed a product imageNo clear doubt 62%
  5. 51m 14sExpanded shipping · Squall ProExpanded shipping infoNo clear doubt 69%
  6. 61m 47sExpanded specs · Squall ProExpanded technical specsNo clear doubt 76%
  7. 72m 20sExpanded specs · Squall ProExpanded technical specsNo clear doubt 66%
  8. 82m 30sImage 2 · Squall ProViewed a product imageNo clear doubt 77%
  9. 92m 41sOpened reviews · Squall ProOpened reviewsSuitability 50%
  10. 103m 15sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  11. 3m 23sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.