Synthetic data
All sessions

s-0573

Simulated shopper

Oct 30, 2026, 4:23 AM UTC · mobile · paid social · Squall Pro 3L Shell · 15 actions

abandonedcart $508

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 65%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Squall ProViewed a product pageValue 34%
  3. 31m 13sAdded to cart · Squall ProAdded to cartValue 34%
  4. 41m 47sCheckout startedStarted checkoutValue 34%
  5. 51m 57sViewed cartViewed cart (saw shipping cost)Value 73%
  6. 62m 04sExpanded shipping · Squall ProExpanded shipping info→ the store shows Delivery Promise hereDelivery 71%
  7. 72m 39sExpanded shipping · Squall ProExpanded shipping infoDelivery 97%
  8. 83m 15sViewed cartViewed cart (saw shipping cost)Delivery 98%
  9. 93m 45sViewed Cairn LowViewed a product pageDelivery 98%
  10. 103m 59sViewed cartViewed cart (saw shipping cost)Delivery 98%
  11. 114m 32sAdded to cart · Cairn LowAdded to cartDelivery 98%
  12. 124m 37sOpened reviews · Cairn LowOpened reviewsDelivery 97%
  13. 135m 00sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  14. 145m 14sCheckout startedStarted checkoutDelivery >99%
  15. 5m 44sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost) ×32.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.