Synthetic data
All sessions

s-0574

Simulated shopper

Oct 29, 2026, 10:58 AM UTC · mobile · paid social · Ridgeback 38L Pack · 15 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 16sSearch “best backpacking pack”Searched to compare optionsChoice 87%
  4. 41m 21sImage 1 · Ridgeback 38LViewed a product imageChoice 79%
  5. 52m 00sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  6. 62m 36sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  7. 73m 08sViewed Talus TrailViewed a product pageChoice >99%
  8. 83m 29sSize guide · Talus TrailOpened the size guideChoice >99%
  9. 93m 41sDelivery check · ZIP 90583Checked delivery date by ZIPChoice >99%
  10. 104m 04sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlierChoice >99%
  11. 114m 18sViewed Merino 200Viewed a product pageChoice >99%
  12. 124m 44sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  13. 135m 01sViewed cartViewed cart (saw shipping cost)Choice >99%
  14. 145m 16sCheckout startedStarted checkoutChoice >99%
  15. 5m 41sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.