Synthetic data
All sessions

s-0577

Simulated shopper

Oct 31, 2026, 11:55 AM UTC · desktop · paid social · Lumen 400 Headlamp · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 248sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 05sDelivery check · ZIP 72388Checked delivery date by ZIPDelivery 63%
  4. 41m 31sDelivery check · ZIP 52421Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 95%
  5. 51m 47sAdded to cart · Lumen 400Added to cartDelivery 95%
  6. 62m 00sViewed cartViewed cart (saw shipping cost)Delivery 99%
  7. 72m 32sRemoved from cart · Lumen 400Removed from cartDelivery 99%
  8. 82m 53sBrowsed catalogBrowsed the catalogDelivery 98%
  9. 93m 26sSorted: price ascSorted by lowest priceDelivery 88%
  10. 104m 03sBrowsed catalogBrowsed the catalogDelivery 84%
  11. 114m 41sSorted: price ascSorted by lowest priceValue 60%
  12. 124m 55sViewed Emberline 20°FViewed a product pageValue 57%
  13. 135m 35sOpened reviews · Emberline 20°FOpened reviewsValue 64%
  14. 146m 00sReviews filtered: valueFiltered reviews by valueValue 96%
  15. 6m 26sLeft the store

Final guess

Value96%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
96%
Delivery
4%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.