Synthetic data
All sessions

s-0578

Simulated shopper

Oct 29, 2026, 2:28 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 11 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 217sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 327sSearch “wide fit hiking shoes”Searched for sizing / fitFit 66%
  4. 453sOpened reviews · Cairn LowOpened reviewsFit 75%
  5. 51m 08sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 98%
  6. 61m 25sOpened reviews · Cairn LowOpened reviewsFit 98%
  7. 72m 01sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 82m 29sAdded to cart · Cairn LowAdded to cartFit >99%
  9. 92m 48sViewed cartViewed cart (saw shipping cost)Fit >99%
  10. 103m 14sCheckout startedStarted checkoutFit >99%
  11. 3m 22sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Searched for sizing / fit9.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.