Synthetic data
All sessions

s-0579

Simulated shopper

Oct 22, 2026, 10:16 PM UTC · desktop · paid social · Squall Pro 3L Shell · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 05sBrowsed catalogBrowsed the catalogValue 34%
  3. 31m 39sSorted: price ascSorted by lowest priceValue 76%
  4. 41m 53sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 73%
  5. 52m 15sOpened comparisonOpened the comparisonChoice 88%
  6. 2m 31sLeft the store

Final guess

Choice88%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
11%
Delivery
<1%
Choice
88%
No clear doubt
1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.