Synthetic data
All sessions

s-0581

Simulated shopper

Oct 24, 2026, 9:22 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 23 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Squall ProViewed a product pageChoice 29%
  2. 224sAdded to cart · Squall ProAdded to cartChoice 29%
  3. 31m 03sViewed cartViewed cart (saw shipping cost)Value 65%
  4. 41m 38sRemoved from cart · Squall ProRemoved from cart→ the store shows Value Breakdown hereValue 98%
  5. 52m 03sAdded to cart · Squall ProAdded to cartValue 98%
  6. 62m 33sViewed cartViewed cart (saw shipping cost)Value 99%
  7. 73m 08sAdded to cart · Squall ProAdded to cartValue 99%
  8. 83m 20sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 93m 50sRemoved from cart · Squall ProRemoved from cartValue >99%
  10. 104m 10sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  11. 114m 29sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  12. 124m 47sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 59sAdded to cart · Squall 2.5LAdded to cartValue >99%
  14. 145m 06sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 21sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 165m 56sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  17. 176m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 186m 42sAdded to cart · Squall 2.5LAdded to cartValue >99%
  19. 197m 14sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 207m 44sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  21. 218m 04sViewed Ridgeback 38LViewed a product pageValue >99%
  22. 228m 24sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  23. 8m 34sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×346.2×
  • Viewed cart (saw shipping cost) ×54.1×
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.