Synthetic data
All sessions

s-0582

Simulated shopper

Oct 30, 2026, 10:46 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 13 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 01sBrowsed catalogBrowsed the catalogNo clear doubt 45%
  3. 31m 40sViewed Cairn MidViewed a product pageNo clear doubt 60%
  4. 41m 46sAdded to cart · Cairn MidAdded to cartNo clear doubt 47%
  5. 52m 22sViewed cartViewed cart (saw shipping cost)Value 43%
  6. 62m 38sOpened reviews · Cairn MidOpened reviewsValue 48%
  7. 72m 46sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 94%
  8. 83m 15sExpanded shipping · Cairn MidExpanded shipping infoValue 58%
  9. 93m 30sBrowsed catalogBrowsed the catalogValue 65%
  10. 104m 04sOpened reviews · Cairn MidOpened reviewsValue 71%
  11. 114m 12sReviews filtered: valueFiltered reviews by valueValue 97%
  12. 124m 41sViewed cartViewed cart (saw shipping cost)Value 98%
  13. 5m 06sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
98%
Delivery
2%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.