All sessions
s-0583
Simulated shopperNov 1, 2026, 5:32 PM UTC · desktop · paid social · Cairn Low Hiking Shoe · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 136sViewed Cairn LowViewed a product pageChoice 31%
- 21m 09sOpened reviews · Cairn LowOpened reviewsFit 27%
- 31m 39sOpened reviews · Cairn LowOpened reviewsFit 34%
- 42m 07sImage 1 · Cairn LowViewed a product imageFit 39%
- 52m 16sImage 2 · Cairn LowViewed a product imageFit 41%
- 62m 30sViewed Merino 200Viewed a product pageFit 37%
- 72m 34sBrowsed catalogBrowsed the catalogNo clear doubt 38%
- 2m 54sLeft the store
Final guess
No clear doubt38%
Fit
27%
Suitability
18%
Durability
8%
Value
3%
Delivery
2%
Choice
4%
No clear doubt
38%
Why no clear doubthow much likelier
- Viewed a product image ×22.3×
- Viewed a product page ×21.7×
- Browsed the catalog2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.