Synthetic data
All sessions

s-0584

Simulated shopper

Oct 22, 2026, 10:20 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Talus TrailViewed a product pageChoice 23%
  2. 253sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 31m 19sViewed Cairn LowViewed a product page · Switched to a similar productChoice 62%
  4. 41m 50sBrowsed catalogBrowsed the catalogChoice 40%
  5. 52m 04sSorted: price ascSorted by lowest priceValue 56%
  6. 62m 38sBrowsed catalogBrowsed the catalogValue 51%
  7. 72m 56sViewed Cairn MidViewed a product page · Switched to a similar productValue 48%
  8. 82m 59sAdded to cart · Cairn MidAdded to cartValue 46%
  9. 93m 32sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 90%
  10. 103m 48sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 114m 24sOpened reviews · Cairn MidOpened reviewsValue >99%
  12. 125m 04sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 135m 28sAdded to cart · Cairn MidAdded to cartValue >99%
  14. 145m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 156m 00sRemoved from cart · Cairn MidRemoved from cartValue >99%
  16. 6m 21sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.