Synthetic data
All sessions

s-0585

Simulated shopper

Oct 21, 2026, 6:21 AM UTC · desktop · search ads · Talus Trail Runner · 3 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Talus TrailViewed a product pageChoice 23%
  2. 237sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 55sLeft the store

Final guess

No clear doubt30%
Fit
9%
Suitability
22%
Durability
10%
Value
5%
Delivery
5%
Choice
18%
No clear doubt
30%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.