Synthetic data
All sessions

s-0587

Simulated shopper

Oct 19, 2026, 11:37 PM UTC · desktop · search ads · Kettle Ti Stove Kit · 8 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 04sCompare + Kettle TiAdded a product to compareChoice 39%
  4. 41m 09sExpanded specs · Kettle TiExpanded technical specsSuitability 60%
  5. 51m 37sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 97%
  6. 61m 45sOpened reviews · Kettle TiOpened reviewsSuitability 98%
  7. 71m 50sAdded to cart · Kettle TiAdded to cartSuitability 98%
  8. 2m 08sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.