Synthetic data
All sessions

s-0588

Simulated shopper

Oct 28, 2026, 2:16 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 16 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Cairn MidViewed a product pageFit 27%
  2. 239sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 353sOpened reviews · Cairn MidOpened reviewsFit 61%
  4. 41m 01sReviews filtered: fitFiltered reviews by fitFit 97%
  5. 51m 30sSize 9 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit >99%
  6. 61m 42sBrowsed catalogBrowsed the catalogFit >99%
  7. 71m 53sExpanded returns · Cairn MidExpanded returns policyFit >99%
  8. 81m 57sOpened reviews · Cairn MidOpened reviewsFit >99%
  9. 92m 29sViewed Cairn LowViewed a product page · Switched to a similar productFit >99%
  10. 102m 36sViewed Emberline 20°FViewed a product pageFit >99%
  11. 113m 10sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productFit 85%
  12. 123m 25sOpened reviews · Cairn MidOpened reviewsFit 95%
  13. 133m 47sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 144m 14sViewed Squall ProViewed a product pageFit >99%
  15. 154m 31sAdded to cart · Cairn MidAdded to cartFit >99%
  16. 4m 47sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.