Synthetic data
All sessions

s-0590

Simulated shopper

Oct 27, 2026, 12:51 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 11 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Cairn LowViewed a product pageChoice 31%
  2. 28sSearch “which tent”Searched to compare optionsChoice 95%
  3. 321sImage 1 · Cairn LowViewed a product imageChoice 93%
  4. 455sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  5. 51m 25sBrowsed catalogBrowsed the catalogChoice >99%
  6. 61m 41sSearch “which tent”Searched to compare optionsChoice >99%
  7. 71m 52sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  8. 82m 27sSorted: price descRe-sorted the catalogChoice >99%
  9. 92m 36sImage 2 · Talus TrailViewed a product imageChoice >99%
  10. 102m 43sAdded to cart · Cairn LowAdded to cartChoice >99%
  11. 2m 50sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Searched to compare options ×239.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.