Synthetic data
All sessions

s-0591

Simulated shopper

Oct 28, 2026, 7:22 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 15 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 31sViewed Squall ProViewed a product page · Switched to a similar productChoice 59%
  4. 41m 53sOpened reviews · Squall ProOpened reviewsChoice 45%
  5. 52m 26sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 98%
  6. 62m 32sExpanded specs · Squall 2.5LExpanded technical specsChoice 99%
  7. 73m 01sCompare + Squall 2.5LAdded a product to compareChoice >99%
  8. 83m 10sCompare + Squall ProAdded a product to compareChoice >99%
  9. 93m 31sExpanded specs · Squall 2.5LExpanded technical specsChoice >99%
  10. 104m 05sCompare + Squall 2.5LAdded a product to compareChoice >99%
  11. 114m 21sCompare + Squall ProAdded a product to compareChoice >99%
  12. 124m 36sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  13. 134m 41sViewed cartViewed cart (saw shipping cost)Choice >99%
  14. 145m 04sCheckout startedStarted checkoutChoice >99%
  15. 5m 13sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.