Synthetic data
All sessions

s-0594

Simulated shopper

Oct 20, 2026, 12:45 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 05sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 27sImage 1 · Cairn LowViewed a product imageNo clear doubt 58%
  4. 42m 04sOpened comparisonOpened the comparisonChoice 90%
  5. 52m 14sViewed Talus TrailViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  6. 62m 45sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 73m 03sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 25sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  9. 93m 39sOpened comparisonOpened the comparisonChoice >99%
  10. 3m 51sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.