Synthetic data
All sessions

s-0599

Simulated shopper

Nov 1, 2026, 5:01 PM UTC · desktop · organic · Ridgeback 48L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 241sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 09sExpanded specs · Ridgeback 48LExpanded technical specsNo clear doubt 42%
  4. 41m 33sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 59%
  5. 52m 08sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeNo clear doubt 58%
  6. 62m 41sDelivery check · ZIP 90757Checked delivery date by ZIPNo clear doubt 70%
  7. 73m 13sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 43%
  8. 83m 30sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 96%
  9. 94m 06sOpened reviews · Ridgeback 48LOpened reviewsFit 97%
  10. 104m 24sImage 2 · Ridgeback 48LViewed a product imageFit 97%
  11. 4m 45sLeft the store

Final guess

Fit97%
Fit
97%
Suitability
2%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews ×21.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.