Synthetic data
All sessions

s-0600

Simulated shopper

Oct 20, 2026, 11:48 PM UTC · desktop · paid social · Squall Pro 3L Shell · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Squall ProViewed a product pageChoice 29%
  2. 222sBrowsed catalogBrowsed the catalogValue 34%
  3. 343sSorted: price ascSorted by lowest priceValue 76%
  4. 41m 05sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 73%
  5. 51m 36sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 86%
  6. 62m 01sAdded to cart · Squall ProAdded to cartChoice 86%
  7. 72m 18sViewed cartViewed cart (saw shipping cost)Value 54%
  8. 82m 27sRemoved from cart · Squall ProRemoved from cartValue 98%
  9. 92m 52sSearch “headlamp”Searched the catalogValue 98%
  10. 103m 31sAdded to cart · Squall ProAdded to cartValue 98%
  11. 113m 58sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 34sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 134m 48sOpened reviews · Squall ProOpened reviewsValue >99%
  14. 145m 21sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 155m 38sAdded to cart · Squall ProAdded to cartValue >99%
  16. 166m 17sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 46sRemoved from cart · Squall ProRemoved from cartValue >99%
  18. 7m 01sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.