Synthetic data
All sessions

s-0601

Simulated shopper

Oct 21, 2026, 8:10 AM UTC · mobile · organic · Lumen 400 Headlamp · 18 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 220sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 323sBrowsed catalogBrowsed the catalogNo clear doubt 77%
  4. 434sSorted: price ascSorted by lowest priceNo clear doubt 77%
  5. 558sOpened reviews · Lumen 400Opened reviewsNo clear doubt 56%
  6. 61m 06sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 89%
  7. 71m 22sOpened reviews · Lumen 400Opened reviewsValue 94%
  8. 81m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 91m 49sExpanded specs · Lumen 400Expanded technical specsValue 98%
  10. 102m 09sSearch “headlamp”Searched the catalogValue 95%
  11. 112m 32sExpanded shipping · Lumen 400Expanded shipping infoValue 84%
  12. 122m 45sAdded to cart · Lumen 400Added to cartValue 84%
  13. 133m 18sViewed cartViewed cart (saw shipping cost)Value 96%
  14. 143m 39sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 154m 16sOpened reviews · Lumen 400Opened reviewsValue >99%
  16. 164m 41sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 175m 20sImage 2 · Lumen 400Viewed a product imageValue >99%
  18. 5m 29sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.