Synthetic data
All sessions

s-0603

Simulated shopper

Oct 29, 2026, 10:31 AM UTC · desktop · organic · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 11sViewed Kettle TiViewed a product pageNo clear doubt 49%
  4. 41m 16sViewed Squall ProViewed a product page · Switched to a similar productChoice 63%
  5. 51m 27sOpened reviews · Squall ProOpened reviewsChoice 54%
  6. 61m 34sReviews filtered: fitFiltered reviews by fitChoice 48%
  7. 71m 48sExpanded returns · Squall ProExpanded returns policy→ the store shows Fit Confidence hereFit 72%
  8. 82m 14sImage 1 · Squall ProViewed a product imageFit 77%
  9. 92m 23sImage 2 · Squall ProViewed a product imageFit 79%
  10. 2m 44sLeft the store

Final guess

Fit79%
Fit
79%
Suitability
1%
Durability
<1%
Value
1%
Delivery
1%
Choice
12%
No clear doubt
7%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.