Synthetic data
All sessions

s-0604

Simulated shopper

Oct 20, 2026, 5:56 PM UTC · desktop · search ads · Kettle Ti Stove Kit · 11 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 32sExpanded specs · Kettle TiExpanded technical specsSuitability 46%
  4. 41m 37sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability 78%
  5. 52m 05sExpanded specs · Kettle TiExpanded technical specsSuitability 93%
  6. 62m 19sExpanded specs · Kettle TiExpanded technical specsSuitability 98%
  7. 72m 42sImage 1 · Kettle TiViewed a product imageSuitability 97%
  8. 82m 51sViewed Squall ProViewed a product pageSuitability 94%
  9. 92m 59sOpened reviews · Squall ProOpened reviewsSuitability 99%
  10. 103m 17sAdded to cart · Kettle TiAdded to cartSuitability 99%
  11. 3m 23sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.