Synthetic data
All sessions

s-0605

Simulated shopper

Oct 30, 2026, 4:11 PM UTC · mobile · email · Merino 200 Base Layer Crew · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Merino 200Viewed a product pageFit 22%
  2. 239sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 31m 03sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 94%
  4. 41m 39sSearch “boots”Searched the catalogDurability 88%
  5. 52m 12sExpanded warranty · Merino 200Expanded warrantyDurability 98%
  6. 62m 46sExpanded materials · Merino 200Expanded materialsDurability 99%
  7. 73m 00sOpened reviews · Merino 200Opened reviewsDurability >99%
  8. 83m 18sImage 1 · Merino 200Viewed a product imageDurability >99%
  9. 93m 55sOpened reviews · Merino 200Opened reviewsDurability >99%
  10. 104m 03sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  11. 114m 23sOpened reviews · Merino 200Opened reviewsDurability >99%
  12. 124m 32sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 134m 44sExpanded materials · Merino 200Expanded materialsDurability >99%
  14. 4m 48sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Expanded materials ×36.6×
  • Filtered reviews by durability95.7×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.