Synthetic data
All sessions

s-0606

Simulated shopper

Oct 20, 2026, 11:52 AM UTC · mobile · paid social · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 236sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 08sImage 1 · Talus TrailViewed a product imageNo clear doubt 57%
  4. 41m 31sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 60%
  5. 51m 37sViewed Squall ProViewed a product pageNo clear doubt 73%
  6. 61m 49sExpanded returns · Squall ProExpanded returns policyNo clear doubt 65%
  7. 72m 07sSorted: price descRe-sorted the catalogNo clear doubt 86%
  8. 2m 21sLeft the store

Final guess

No clear doubt86%
Fit
6%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
6%
Choice
<1%
No clear doubt
86%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.