Synthetic data
All sessions

s-0607

Simulated shopper

Nov 2, 2026, 11:29 AM UTC · mobile · email · Cairn Low Hiking Shoe · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn LowViewed a product pageChoice 31%
  2. 249sExpanded materials · Cairn LowExpanded materialsDurability 34%
  3. 31m 05sOpened reviews · Cairn LowOpened reviewsDurability 51%
  4. 41m 35sReviews filtered: valueFiltered reviews by valueDurability 40%
  5. 52m 10sImage 1 · Cairn LowViewed a product imageDurability 39%
  6. 62m 17sBrowsed catalogBrowsed the catalogNo clear doubt 31%
  7. 72m 43sSorted: price ascSorted by lowest priceValue 58%
  8. 83m 04sAdded to cart · Cairn LowAdded to cartValue 58%
  9. 93m 44sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 92%
  10. 104m 09sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 114m 24sViewed Talus TrailViewed a product page · Switched to a similar productValue >99%
  12. 124m 35sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  13. 134m 49sBrowsed catalogBrowsed the catalogValue >99%
  14. 145m 18sSorted: price ascSorted by lowest priceValue >99%
  15. 155m 47sAdded to cart · Cairn LowAdded to cartValue >99%
  16. 166m 13sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 25sRemoved from cart · Cairn LowRemoved from cartValue >99%
  18. 6m 49sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.