Synthetic data
All sessions

s-0608

Simulated shopper

Oct 27, 2026, 6:44 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 17 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn MidViewed a product pageFit 27%
  2. 212sViewed Cairn LowViewed a product page · Switched to a similar productChoice 74%
  3. 343sOpened reviews · Cairn LowOpened reviewsChoice 68%
  4. 41m 04sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 82%
  5. 51m 12sOpened comparisonOpened the comparisonChoice 86%
  6. 61m 35sBrowsed catalogBrowsed the catalogChoice 75%
  7. 72m 06sSorted: price ascSorted by lowest priceValue 80%
  8. 82m 41sViewed Talus TrailViewed a product page · Switched to a similar productChoice 56%
  9. 92m 58sAdded to cart · Talus TrailAdded to cartChoice 56%
  10. 103m 06sViewed cartViewed cart (saw shipping cost)Value 85%
  11. 113m 10sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 123m 50sSize 10 · Talus TrailSelected a sizeValue >99%
  13. 134m 15sBrowsed catalogBrowsed the catalogValue >99%
  14. 144m 24sSorted: price ascSorted by lowest priceValue >99%
  15. 155m 00sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  16. 165m 39sImage 1 · Cairn LowViewed a product imageValue 99%
  17. 5m 57sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×31.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.