Synthetic data
All sessions

s-0612

Simulated shopper

Oct 20, 2026, 9:48 AM UTC · mobile · organic · Squall Pro 3L Shell · 15 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Squall ProViewed a product pageChoice 29%
  2. 258sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 31m 05sReviews filtered: valueFiltered reviews by valueValue 90%
  4. 41m 37sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 90%
  5. 51m 48sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 71%
  6. 62m 19sViewed Ridgeback 38LViewed a product pageChoice 81%
  7. 72m 42sAdded to cart · Ridgeback 38LAdded to cartChoice 81%
  8. 83m 21sViewed cartViewed cart (saw shipping cost)Value 63%
  9. 94m 00sPromo field focusedClicked into the promo-code fieldValue 98%
  10. 104m 38sOpened reviews · Ridgeback 38LOpened reviewsValue 99%
  11. 115m 05sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 125m 21sSearch “merino”Searched the catalogValue >99%
  13. 135m 37sImage 1 · Ridgeback 38LViewed a product imageValue >99%
  14. 145m 48sSearch “sale”Searched for deals / priceValue >99%
  15. 6m 13sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.